AC Milan has announced a new multi-year global partnership with socios.com. The deal includes plans to launch an $ACM Fan Token on the popular platform in the coming weeks.
The new partnership is aiming to increase the digital presence of the club and be even closer to the fans online, especially during this global health crisis.
Owners of the new $ACM Fan Token will be able to access a wide range of benefits including the right to vote in multiple club decisions each season, VIP rewards & experiences, exclusive club and sponsor promotions, games, competitions and "super-fan" recognition, as per the official club statement.
Casper Stylsvig, Chief Revenue Officer of AC Milan said the following on this partnership: "We are happy to join hands with Socios.com and welcome them to our family as a global partner. This partnership allows us to give our 450 million fans across the world another exciting way to interact with AC Milan, which is particularly important under the current circumstances created by the Covid-19 pandemic. As an innovative Club, one of our focus areas is modernization and this partnership helps us complete another important step in that direction."
Image credit: acmilan.com
