Casper Stylsvig, Chief Revenue Officer of Milan spoke to Sette of Corriere della Sera, these are his statements:
"When I was young I watched a game for 90 minutes without ever getting bored . The kids of today can't do it, the way of enjoying football has changed and we need to understand it."
"We need to remember where we come from, the glorious history of our club, but also start being relevant to the young crowd. There is already talk of third screen with Ipad and mobile phone alongside a game. Who watches the match wants to chat with friends and together look for information and comments on the players. The game is no longer enough."
"Esports? So far we've only seen the tip of the esports iceberg. They will have a great future and we must be good at understanding and embracing that fine line that exists between entertainment and real football. The way of enjoying football has changed."
Image credit: acmilan.com
