Casper Stylsvig, AC Milan's Chief Revenue Officer, spoke to the microphones of 'Prima Comunicazione' and spoke about the collaboration with 'Paper Planes'. These are his words:
“It was a success that showed a club that invests and believes in the talent of young people. Football is only part of a larger mix of entertainment and we want to reach audiences with diverse interests, be it gaming, music or fashion. Every commercial action we take must be in line with AC Milan's strategic positioning as one of the most avant-garde, exciting and accessible brands in the world. Right now we have the young squad of Europe, and we want to make sure we take this opportunity to inspire the fans of tomorrow, in the same way that AC Milan's past teams have thrilled and inspired football fans over the past 120 years. Ac Milan and Paper Planes are linked by two cities, Milan and New York, global symbols of progress and style, and by the commitment to share the values of inclusiveness, creativity and innovation with young generations around the world. To overcome global challenges, a clear commercial vision is needed that leads to priority operations in a specific and detailed way in each geographical area. This is what we are doing to be able to exploit the great potential of our brand, to involve more and more the more than 450 million Rossoneri fans all over the world and to create new opportunities of value for commercial partners."
