The president and CEO of the BMW Italia S.p.A Massimiliano Di Silvestre had his say following the announcement of the new multi-year partnership announced between AC Milan and the luxury vehicles company. Here are his words:
"As part of our partnership, we are not just limiting ourselves to comms and visibility collaborations, social media interactions, or physical and digital events. Our ambition is to go beyond the technical aspects of a traditional partnership, by pooling some aspirational values of our brands, in order to be more authentic. These shared elements have naturally emerged during our preparatory meetings. The keywords will be culture, style and burst of innovation, but also corporate social responsibility and sustainability".
(Photo: acmilan.com)
