Through the microphones of Radio Rossonera, Roberto Olivi, director of institutional communication relations of BMW Italia, has spoken about the partnership with AC Milan, and explained the reasons why they have chosen the Milanese club. Here are his words:
"Another theme that unites us in addition to that of creating memorable experiences for our customers or for Milan fans is the desire to build sustainability and corporate social responsibility projects because Milan with the foundation and us with our project of corporate social responsibility we want to try to help people who have difficulties and encourage dialogue and culture. We therefore found ourselves on a platform of values with the desire to build projects together".
“Our base is in Milan so it was quite easy to have a dialogue with the Milan teams, the other partnership I like to remember is the one we have with the Milanese basketball team EA7. The world of sport for the values it interprets and the ability to always want to have new goals ahead was a world that belonged to us and belongs to us. The dialogue that has begun with the Milan management in recent months has led to a series of project convergences such as the desire to think about young people, new challenges and the great past combined with the future of transformation".
