Speaking to SportBusiness, AC Milan's Chief Revenue Officer Casper Stylsvig, has touched on many topics which concerns the Rossoneri. Here are his statements:
On the partnership with BMW:
"We have been in contact with BMW for some time. These agreements are not concluded overnight and require dedication. , constant care and attention. From our first meeting with the BMW team we knew we had a lot in common and a shared vision for the future."
On the partners:
"Each partner within the Premium Partner tier has an integration. We reward Skrill, which is integrated into our payment infrastructure. We will try to integrate BMW by focusing on high profile moments where we can really bring these brands together, this will be our priority. Given the current situation, we will need to be more digitally present for now and certainly more creative in the beginning, but we are thinking long term with our mindset towards this partnership and the number of opportunities on both sides to bring it to life will only increase".
On the market:
"There are certainly positive signs in the market, certainly more than there has been in the past twelve months. From a commercial point of view, we work all year round, so there is really no downtime and if the sentiment in the market continues. to improve, we can be optimistic for 2021/22".
(Photo: acmilan.com)
