Besides working on the mercato, AC Milan is working on growing its portfolio on an economic and business aspect. The club's marketing department is also hard at work. Now, a new partnership with Clivet has been announced.
AC Milan is announced a new partnership with Clivet, the Group active in sustainable heat pump solutions for heating, air conditioning, air renewal and purification, the production of domestic hot water to ensure comfort and the ideal climate in residential, commercial and industrial environments.
Clivet joins AC Milan as its new Air Conditioning and Air Quality Partner.
The new partnership is built on quality and technology at the service of sustainability and of the well-being of the individual and the environment. In particular, in addition to the marketing activities planned to strengthen Clivet’s brand awareness and its consumer-oriented positioning, the Group is going to supply ZEPHIR, Clivet’s air renewal and purification system with electronic filtration at the Milanello Sports Center, to deliver the best comfort and clean air.
"We are delighted to welcome Clivet to our family of partners as we share founding values like excellence, teamwork, top performances and sustainable innovation. These are all key values for AC Milan to achieve positive results on and off the pitch, with respect for our heritage and a modern mentality able to project ourselves into the future through partnerships such as the one we are announcing with Clivet." - said Casper Stylsvig, AC Milan Chief Revenue Officer.
"We are proud to join a legendary club like AC Milan: a brand that looks at the future with millions of passionate fans around the world. It is our goal to become the reference brand for building comfort professionals. That’s why we are ready, and we strongly believe in the importance of communicating and showcasing our brand as a synonym of quality, experience and technology as well as a guarantee of reliability for Italian homes. In July we have kicked off also our multichannel campaign, called ‘Clivet is Climate, it is Home." - commented Stefano Bellò, CEO of Clivet SpA.
This was the official statement on ac milan's website.
