AC Milan and ENEOS have announced a multi-year partnership that will see the Japanese premium motor oil brand become the new Official Motor Oil Partner of the Rossoneri.
Since ENEOS Motor Oil was introduced in Europe over ten years ago, it has brought excellent results every year to the motor oil brand of Japan's largest energy company. The decision to become a partner of a major football club like AC Milan shows that ENEOS strongly believes in the European market and has chosen to invest heavily in the distribution of its premium lubricants in Europe.
As a world-renowned brand and excellence in their respective sectors, AC Milan and ENEOS come together in what will be a partnership dedicated to energy, innovation, performance and passion, all attributes that the two brands have in common and that can be recognized in every aspect of their activities. Energy and innovation, in particular, are fundamental aspects of the work of ENEOS and are included in the brand name itself, a combination of the words "Energy" and "Neos" , which means "new".
" Energy and Innovation are the two keywords of this partnership" - said Casper Stylsvig, Chief Revenue Officer of AC Milan - "The ENEOS brand is a symbol of Energy and Innovation, among other things, and these two concepts perfectly summarize this. that AC Milan represents off the pitch. In fact, while off the pitch we are proud to be among the most innovative football clubs, always attentive to the latest trends, when we are on the pitch our players, both men and women, play every single game with energy, always looking for success. We are really proud to welcome ENEOS into our partner family . "
Even Shinji Oka, Managing Director of ENEOS Europe , expressed great satisfaction with the new partnership: "The ENEOS brand has always been active in supporting the sport through partnerships. We have been partners in other football clubs, basketball and motor sports , but we believe that this partnership represents a great leap forward for us. Being partner of a club that has made the history of football in Italy, in Europe and around the world will make the ENEOS brand known to all European football fans, allowing us to reach a wide audience and increasing our brand awareness. We are very happy that ENEOS and AC Milan can start this new journey together, like a winning team
source: acmilan.com