Since Elliott's arrival, who appointing Ivan Gazidis as CEO, the AC Milan executives focused a lot on the brand exposure and image of the club.
There have been many partnerships and sponsorships announced that helped the club make some progress in the marketing department which is certainly a requirement in today's modern football. Positive results on the pitch are no longer the only necessity needed today.
According to La Gazzetta dello Sport, one of the partnerships of AC Milan generates 5 million euros per year. In fact, it is the one with BitMEX.
