AC Milan announced a new partnership with SIRO, a wellness hospitality experience conceived by Kerzner International ("Kerzner").
Kerzner, owner of the iconic Atlantis Resort & Residences and ultra-luxury One&Only Resorts worldwide, launched SIRO earlier this year. A ground-breaking immersive hospitality experience, SIRO will serve elite and aspiring athletes alike, as well as those who are passionate about driving achievement in every aspect of their life, in a compelling, comprehensive destination. SIRO blends the boundaries between hospitality, fitness, and wellness, building a thriving eco-system with a fresh perspective and energizing experiences. Similar to AC Milan's devoted Rossoneri following, SIRO aims to create a collective global community of like-minded individuals who live a high-performance lifestyle and are passionate about driving achievement and living their fullest potential.
The new partnership between AC Milan and SIRO represents the union of two leaders in their respective industries, who share their innovative nature and seek elite performance and excellence. Together, AC Milan and SIRO will drive the long-term vision to deliver the ultimate immersive lifestyle and fitness destination.
AC Milan prides itself on being one of the most innovative clubs in the football industry, with a distinctive and recognisable style and a focus on on-the-pitch and off-the-pitch performance. SIRO is the product of Kerzner's pioneering spirit, revolutionizing the guest experience, whilst anticipating travellers' needs and inviting them to "Live the Journey". The brand is built around the pillars of strength, inclusivity, reflection and originality with fitness and wellbeing at the core.
The two brands will leverage each other's platform and expertise and knowledge across human performance and best in class hospitality, forging a shared path that will lead AC Milan and SIRO to an exciting future together, one that will push the boundaries in holistic wellness.
Source: www.acmilan.com
