AC Milan and Milano & Partners, an agency that promotes the city of Milan internationally through the YesMilano brand, have launched a collaboration that aims to make Milano a global attraction, bringing visitors, talent and investment to the city.
It is a partnership that aims to promote the city of Milan and its outstanding qualities, making the most of AC Milan's enormous potential to engage and bring together its supporters and partners from across the globe. As part of the agreement, the YesMilano brand will receive significant exposure through the Club's channels and at the San Siro stadium, the source of the passion that unites the whole Rossoneri family.
So far in 2022, the city of Milan has already welcomed more than a million visitors from all over the world, with many choosing to see the Rossoneri in action in order to make their stay truly unforgettable.
AC Milan Chief Revenue Officer Casper Stylsvig commented: "Our collaboration with Milano & Partners once again shows the Club's commitment to its city, which has been a fundamental part of its spirit and heritage since 1899. Having such a strong bond with the city of Milan in this important period of economic and social renewal is a source of great pride for us.With more than 500 million fans across the globe, the AC Milan brand will put its global platform at the disposal of the city in order to consolidate a common path of growth and development, and it will do so in the name of Italian excellence around the world, style, progress and inclusivity. "
Martina Riva, City of Milano Deputy for Sports, Tourism and Youth said: "I want to thank AC Milan on behalf of the Municipality of Milano. The team confirms with this initiative that it is deeply connected to the city and that it is willing to do its part.Before the pandemic, Milan was among Europe's most attractive tourist destinations. The city administration wants to return to those levels as soon as possible, but this will only be possible if public and private actors that care about our city team up together This is exactly the sense of Milano & Partners, well captured by the spirit of AC Milan's initiative, which, obviously, knows a thing or two about teaming up. "
Luca Martinazzoli, General Manager of Milano & Partners, added: "Milano & Partners is the official promotion agency of the city. We encourage the participation of private actors in the development of Milano's attractiveness. This is why we are pleased that AC Milan wanted to commit itself to favoring the recovery of tourism in our territory. We invite the vast community of AC Milan supporters and, more generally, all football fans who follow Serie A around the world to come and discover our city, a tourist destination where you can discover the latest trends in terms of fashion, design, food. "
article appeared in: acmilan.com
