Lega Serie A announces an exciting new milestone, becoming the first football league to broadcast a match on the metaverse. On the occasion of Milan - Fiorentina, exclusively in the MENA area (Middle East and North Africa), it will be possible to watch the match inside the Lega Serie A room in the metaverse of The Nemesis.
All this thanks to TIM and the collaboration with ConsenSys and The Nemesis. Lega Serie A presents itself as a pioneer of this historical phase in which technological innovations pave the way for revolutionary transmission possibilities, which make it possible to reach and involve more and more young fans all over the world.
Milan and Fiorentina will thus be the first two formations to face each other in a match on the metaverse, where users will also be able to interact with the different features present in the room during the match.
"We have chosen to be the first to broadcast a football match in the Metaverse because we believe the frontier of technological innovation is deadly for a modern league like Serie A, declared Lega Serie A administrator Luigi De Siervo.
"Middle East and North Africa (MENA) represent a strategic area for us due to the dominant presence of Generation Z and the particular receptivity towards news. Thus continues a process that began with the issuance of the first NFTs in May 2021 and continued with the construction of the International Broadcasting Center in Lis-sone. We thank TIM and The Nemesis for their collaboration in achieving this prestigious goal."
Article appeared on: legaseriea.it
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