Founder of RedBird Capital Partners, Gerald Joseph Cardinale, spoke in an interview with those at the 'Are You Not Entertained' podcast, dating back to December last year about sports investment:
"Before making the investments we made in European football, we obviously did really in-depth research and studies on teams and on the market, to try to understand better. We are convinced that you don't have to spend a large amount of money to win , you can be smart. You can win and at the same time not sacrifice the liquidity of the team."
RedBird have reportedly entered the race to purchase AC Milan club and they are now competing with InvestCorp to see who will be able to land a deal.
