RedBird will now start to design the media company that will be AC Milan. Gerry Cardinale wants to turn the Rossoneri into a huge media empire besides being financially sustainable and strong also on the pitch.
As reported by today's La Gazzetta dello Sport, it is true that the balance sheet with Elliott has improved, but to reach the top of the world, a club would need more than just that. Even with revenue coming from Champions League (around 40 million euros for participation with fluctuations also linked to the market pool), it is still not enough for RedBird.
The new owners want to bring in more profits. First by dealing with sponsors. Both contracts with Emirates and Puma will expire in a year, and the negotiations for the renewals will further increase revenues for Milan.
As always in these cases, it is a virtuous circle: the more Pioli and his boys line up results and in view of a
cycle to open trophies, the more the sponsors will want to invest in the Milan brand. In this sense, the work of Elliott and his
managers has been exceptional. RedBird wants to raise the bar, starting from a specificity that has allowed the company of Cardinale to expand within a few years: knowledge for the sports and entertainment sector is an excellent starting point, results permitting, as always in these cases.
