AC Milan have announced a partnership that will see the Danish watch brand 'About Vintage' become a part of the Rossoneri family as the Club's Official Watch Partner.
About Vintage is a Danish and globally-recognised watch brand, which creates high-quality material timepieces to help keep track of the special moments in life. With the launch of this new partnership, the two brands are embarking on a joint venture based on style and innovation - two values that set AC Milan and About Vintage apart in their respective sectors. In line with the spirit of About Vintage, this new partnership aims to celebrate big moments, starting with the 19th Scudetto won by AC Milan this past season.
For the launch of the new partnership, in fact, AC Milan and About Vintage are proud to be releasing a limited-edition watch, which celebrates the Club's 19th Scudetto. The "2022 Rossonero" model has been conceptualised, designed and created with the Club's over 500 million fans worldwide in mind.
This timepiece is distinguished by its tribute and references to the fans, sophisticated design, complemented by practicality, a contemporary look, and several elements that make the model unique. For example, the watch features a red and black bezel with a distinctive triangle to replace the number 12, symbolising the twelfth man on the field, the fans, to whom the product is dedicated. A star replaces the number 10 on the bezel, which also features the number 19 in celebration of the Club winning its 19th Scudetto this past season. Furthermore, the watch face, whose colour is inspired by the jersey from the final championship match against Sassuolo, features the phrase "Sempre Milan" ("Always Milan").
Finally, the AC Milan badge is featured on the winding crown as well as on the back of the watch, where it is accompanied by an engraving of the Scudetto number 19 and the words "Forza Vecchio Cuore Rossonero". A personalized message can also be engraved on the back of the watch making each celebratory piece truly unique. The limited-edition watch will be available for purchase between 27 June and 1 August 2022 on www.aboutvintage.com.
Casper Stylsvig, Chief Revenue Officer of AC Milan, said: "We are proud to be able to welcome About Vintage to the Rossoneri family as our Official Watch Partner. We believe that the two brands share a natural affinity due to a common passion for tradition, style and innovation. We are therefore extremely proud to be able to offer our fans throughout the world a truly unique product, which can become a memento of an unforgettable milestone in the Club's history."
Thomas Andersen, Co-Founder of About Vintage, commented: "We created About Vintage with the aim to help people keep track of moments in time, celebrate these moments and cherish memorable achievements. This is one of the many reasons why this partnership with AC Milan makes perfectly sense and we are beyond proud to call ourselves Official Watch Partner of AC Milan."
Source: www.acmilan.com
