On the heels of announcing the Style and Culture partnership, AC Milan and Off- White™ reveal their new off-pitch uniforms, one formal, one informal. Both uniforms reimagine traditional football and sport motifs with cultural and subcultural influences to shape the future of style, promote free thinking, and drive positive change.
The partnership's greater aims explicitly appear via a red tag that adorns the left sleeve cuff of both the formal double-breasted suits and the varsity jackets. Each tag pairs the "I Support" vernacular introduced by the brand's founder Virgil Abloh in 2020 with a pledge selected by its wearer. Ranging from Diversity, Equal Rights, and Freedom of Speech to Education for All, All forms of Love, Social Justice, and beyond, these critical causes and customized "I Support" messages encourage the AC Milan players to physically represent and support the future-forward causes they most believe in every time they step out in the uniforms.
The pledges also underpin the "Wear Your Heart on Your Sleeve" campaign that commemorates the partnership and showcases the new uniforms. Shot by photographer Campbell Addy, the campaign features 10 members of the AC Milan club: Valentina Bergamaschi, Laura Giuliani, Lindsey Thomas, and Christy Grimshaw of the women's team as well as Rafael Leão, Sandro Tonali, Simon Kjær, Mike Maignan, and Fikayo Tomori of the men's team.
While the uniforms are exclusive to AC Milan, Off-White is celebrating the partnership by offering the Varsity jacket for pre-order purchase for the first weeks of the "Wear Your Heart on Your Sleeve" campaign, from October 11th to October 23rd. The jacket will be available only on www.off---white.com, with a portion of proceeds donated to Fondazione Milan, AC Milan's charity foundation. Using the values and power of sport, the foundation works to provide young people - especially the most vulnerable and those in poverty - the opportunity to grow and develop their talents.
The formal uniform debuts a double-breasted jacket that appears classic from the front, while the back reveals two sporty vertical tonal stripes and a player's uniform number. Matching suit-style pants introduce split cuffs and a statement tag on the left leg that, with trademark Off-White™ satire, defines the garment with a "Uniform" quote.
THE UNIFORMS:
Off-White™ signatures also characterize the uniform's base layers, which include a long-sleeve and classic short-sleeve t-shirt (in black or white), each printed with the "OFF" stamp logo on the center chest. The uniform also comprises a black belt finished with a silver Off-White™ "Arrow" buckle; white leather sneakers with a lateral arrow applique, trademark tonal Off-White™ hangtag, and the reappearance of "Uniform." A traditional football scarf, featuring the instantly recognizable Rossoneri checkerboard topped with an Off-White™ block word mark and scripted AC Milan word mark, further blurs the lines between brand and Club.
The informal uniform retains the pants, shirts, and accessories of the formal uniform but replaces the suit jacket with an Off-White™ style hallmark championed by the brand's founder Virgil Abloh: a Varsity jacket. For AC Milan, the Varsity jacket is crafted from white leather and introduces graphic patches, including Off-White™ stripes down the right sleeve and the AC Milan diavolo mascot on the body.
