Casper Stylsvig, Chief Revenue Officer of AC Milan, spoke alongside OneFootball on how to lead football towards the future during 'AC Milan: More Than One Football Club'.
Here are his words as relayed by Milannews.it:
"Today's young fans consume football in a different way than in previous generations. Our job as a club is to involve them and interact with them in the best possible way, starting on Monday and continuing until match day. There are over 500 million Rossoneri fans in the world, but only a small fraction of them have the opportunity to watch one of our live matches. Today's fans want to know what players are saying, what they eat or how they live. It is essential to be able to involve fans in digital form well beyond the 90 minutes of the match. The experience they are looking for is varied and ranges from fashion to e-games, passing through music and new social networks. That's where we have to be prepared, and not only that: our goal is to guide and set new trends, unlocking the full potential of our Club and involving the new generations in ever new and exciting experiences. Collaborating digitally with a partner like OneFootball helps us achieve these goals."
Casper Stylsvig added:
"For us there is no model to follow, because in the world of football our will is not to follow the line drawn by other clubs, but rather to be the ones to blaze new trails and propose ourselves as the most innovative club in the world. To do this, we turn our gaze to different worlds. We are in Milan, the capital of fashion, and we obviously let ourselves be inspired by that world, as well as by that of entertainment and by our many partners."
On the importance of digitisation process, Stylsvig said:
"As a club, we have always invested resources in digitalisation, which we believe is fundamental in order to always be able to operate at the highest levels. We have embarked on a path whose cornerstone is the production and distribution hub of in-house content, 'The Studios: Milan Media House'. This is where the content that allows us to entertain our fans and our partners is born, and this is just one example of how we want to engage our stakeholders in an innovative way. Another is undoubtedly the diversification of the contents, created specifically for each of the various platforms in which we have chosen to be present. For example, we are the most followed Italian club on Twitch and the second by number of likes on TikTok, but we also have dedicated accounts on various platforms that cater to the Chinese public, which reach around 5 million fans in a strategic territory for us."
Stylsvig continued:
"The partnership with OneFootball certainly goes in the same direction. Football is changing very rapidly; it is a difficult challenge, but also an important opportunity. To exploit it, creativity, inventiveness and mental openness are needed: if we are able to accept these changes, we will certainly be able to exploit all the opportunities that football is able to offer."
