Business insider relay the news that Gerry Cardinale is determined on stepping up AC Milan's brand thanks to partnerships such as the one with the New York Yankees. For instance, the teams sell each other's merchandise in their stadiums, and the YES Network airs Milan games. Scheduling a Milan match at Yankee Stadium is also underway.
As per the same source, the RedBird founder and managing partner, as well as AC Milan majority owner, is "cautiously optimistic" that the Rossoneri club will get a new stadium.
With or without a new stadium for the Serie A giants, the American businessman still plans to make the club grow from a revenue point of view.
