SNAIFUN, the app created by the Snaitech Group, which rewards a passion for sport and culture with news, quizzes and predictions, has become a Premium Partner of AC Milan.
Thus, the historical collaboration between AC Milan and the Snaitech Group, which has seen the two brands embark on a joint path to spread the values of sport and sports culture, continues and is strengthened.
Together for over ten years, the two entities are continuing down a path founded in the world of sport and its values, including togetherness, participation, fair play, inclusion and social recognition. A consolidation that will promote the emotions that only sport can provide, true passion and healthy fun.
AC Milan and the Snaitech Group will celebrate their new agreement with a special event at the SNAI Hippodrome San Siro which will be attended by not only a strong representation of the two brands and important stakeholders but also 200 lucky SNAIFUN users.
Giorgio Furlani, AC Milan CEO said: “This partnership between AC Milan and the Snaitech Group is a solid and special bond that has been going on for over ten years, making it one of the Club's longest-running and most successful partnerships. We continue this journey together with pride, aware of how the sports industry and football, in particular, are constantly evolving and with a renewed desire to enrich this partnership by putting our fans at the centre.”
Fabio Schiavolin, Snaitech CEO, commented: “We are enthusiastic to celebrate this strong bond that unites our company to the Rossoneri, with whom we share important principles, that sport conveys and represents, actively supporting the spread of sporting practice. Sport has always been at the base of our business model; for us, that also means your relationship with your territory, with the institutions and the sporting associations. The partnership with AC Milan is a source of pride for the Group: born over ten years ago, it has been enriched and consolidated over time through numerous entertainment initiatives aimed at all sports fans.”
As a Premium Partner, SNAIFUN will also expand its presence at the San Siro stadium during Serie A and Coppa Italia matches, promoting fan engagement, through a 'pre-match quiz' aimed at the Rossoneri fanbase, designed to reward and share their passion.
By virtue of this partnership, SNAIFUN will allow all users to take part in fan engagement activities and win exclusive experiences such as the Walkabout at San Siro, an AC Milan training session live at Milanello, a visit to the Casa Milan museum in the company of a Rossoneri Legend and tickets to the Rossoneri's home matches. The agreement further enhances and expands SNAIFUN's offer, which is ready to return to the big screen with the TV programme "SNAIFUN MATCHDAY" on air on Milan TV, dedicated to entertainment for all sports fans on Matchdays.
