Today a report published by BrandFinance confirms the growth of Milan as a brand in recent years. According to the study published this year, Milan is the club that has recorded the highest international growth during the 2021-24 period and is the only Italian club in the world top 50 to have increased its value in the last year.
Here are the specific reported data:
- The club that recorded the highest international growth during the 2021-24 period, going from about 150 to over 400 million euros (+162%), significantly outpacing all other clubs in this special ranking: 2nd Bayer Leverkusen (+94%); 3rd Aston Villa (+70%).
- The only Italian club in the world top 50 to have increased its value in the last year, with an +11.9% increase compared to the previous edition, rising from 358 million in 2023 to over 400 million in 2024, as relayed via Milan News.
