AC Milan announce the birth of a new partnership with 'Sara Assicurazioni', which sees the leading company in the Italian insurance landscape join the Rossoneri family as the Official Insurance Partner and Regional Partner for Italy.
The partnership is based on shared values such as excellence, innovation, passion, and team spirit, elements that have always characterized both Milan and Sara Assicurazioni. Another common factor between the two entities is their continuous interest in people, the territory, and the community in which they operate. This commitment will be realized through various activities that the Rossoneri Club, Fondazione Milan, and Sara Assicurazioni will carry out in synergy, aiming to raise public awareness on specific issues.
The agreement between the two companies consolidates Sara Assicurazioni’s presence in the sports world and will provide the Rossoneri Partner with extensive visibility at San Siro stadium and a rich range of initiatives for its customers, agents, and employees who will be involved in unique and engaging activities. From special contests with exclusive experiences up for grabs to dedicated days for employees and their families, Milan is preparing to bring all of Sara Assicurazioni’s stakeholders into the Rossonero world.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: "We are happy to announce the start of this partnership with Sara Assicurazioni, a leading company in the insurance sector. For us, this is an important step that further demonstrates our commitment and attention towards our community and our fans, through dedicated services and products. Engaging our fanbase is at the heart of everything we do, and this collaboration is tangible proof of that."
Alberto Tosti, General Manager of Sara Assicurazioni, stated: "We are excited about this partnership with Milan, a Club that represents Italian excellence in the sports world. This collaboration will allow us to reach an even wider audience, highlight our shared values, and promote the culture of risk prevention among the many supporters – and the Italian public – of this wonderful sport that plays an important role in social aggregation in our country. We will share with all Sara's stakeholders the emotions of this season, which promises to be rich in challenges, developing together, through numerous activities, the positive values that unite us."
Source: AC Milan
