According to La Gazzetta dello Sport, Inter lead in the Serie A sponsorships on the shirt, then Milan are behind them.
This year, the total revenue from sponsorships in Serie A amounts to 180 million euros which is quite a sharp decline from 230 million in 2023/24.
The main difference is Juventus, which ended its long-standing partnership with Jeep. This resulted in the loss of 45 million euros (a figure that had already dropped last season due to Juventus missing out on European competitions), while Cygames remains on the back of the shirt for 4 million euros. Negotiations for a main sponsor are ongoing, with the consultancy of the agency Two Circles, while for now, the collaboration with Save The Children takes up space. Sassuolo is also without a sponsor, as it used to receive a substantial 18 million euros annually from Mapei.
Serie A Shirt Sponsorship Ranking – Inter and Milan Leading the Way
Meanwhile, Inter and Milan have pulled ahead. Starting this year, Inter is partnered with the Swedish online gaming giant Betsson, which advertises its sports entertainment site on Inter’s shirts: Agcom has given the green light, confirming no violation of the Dignity Decree. This is a significant boost for Inter, earning 30 million euros from Betsson, plus 6 million from sleeve sponsor Gate.io, and maintaining back sponsor U-Power (5 million), for a total of 41 million from the three contracts.
Following closely is Milan, which, with the renewal effective since July 2023, secured a substantial doubling of the compensation from its main partner Emirates: the contract now stands at around 30 million euros. On the sleeve, MSC adds another 5 million, for a total of 35 million euros (it remains to be seen if a new back sponsor will be secured after the agreement with WeFox expired).
On the podium, we also find Fiorentina, thanks to its partnership with the company owned by Rocco Commisso. In fact, Mediacom guarantees 25 million euros this season, plus 1.6 million euros from Holding Lamioni (back sponsor). Roma is in the second year of a two-year agreement with Riyadh Season, worth 12.5 million euros annually. The Giallorossi can also count on 4 million from Auberge Resorts, the back sponsor owned by Friedkin: 16.5 million in total.
Napoli, despite missing out on the Champions League, has held up: 9 million from MSC and 3 million from the new back sponsor Sorgesana, for a total of 12 million. Lazio is still without a main sponsor: negotiations are ongoing, while Aeroitalia has moved from the sleeve to the back of the shirt (2 million).
Atalanta has leveraged its return to the Champions League to secure a 5 million partnership with Lete after a year’s break. With Radici, Zondacrypto, and Gewiss, the Bergamo side reaches a total of 11 million. Then, Bologna with 6 million and Torino with 5 million.
