AC Milan have announced on their official website the launch of a new partnership with Grenade.
AC Milan and Grenade share the importance of nutrition and muscle reinforcement as key elements for achieving peak physical performance. For this reason, with the start of this partnership, the "Grenade AC Milan Most Explosive Player of the Month" award will also be introduced: a monthly prize that Grenade and Milan will grant to the player who has had the "most explosive" physical performance of the month. Each month's performances will be evaluated to determine, at the end of the year, who the most explosive player of the season is by Grenade: "Let the challenge begin!"
Maikel Oettle, Chief Commercial Officer of AC Milan, commented:
"We are pleased to welcome Grenade as a new partner of AC Milan in Italy. This collaboration represents an important opportunity for both parties, and we are excited to work together to promote excellence and innovation in high-protein products loved by athletes and beyond. The ‘Grenade AC Milan Most Explosive Player of the Month’ award represents an initiative that reflects our shared values of commitment and performance."
Francesco Meroni, Marketing Director of Mondelēz International Group in Italy, stated:
"Entering the protein bar market with a successful brand like Grenade represents a significant opportunity for us to tap into a constantly growing consumer trend with high potential. The partnership with Milan is at the center of our launch strategy in Italy, and we are confident that through this collaboration and the activities we will develop together, we will be able to showcase the quality and taste of the protein bar loved in over 80 countries to the vast Italian public."
Tom Murphy, International Director of Grenade, added:
"This is a truly exciting moment for the Grenade brand's history. We are thrilled to work alongside one of the most iconic teams in the world for the upcoming seasons, with whom we share values and passions."
Source: AC Milan's official statement
