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AC Milan’s challenging season | On-field struggles but off-field innovations

Wajih by Wajih
9 October 2024
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AC Milan players celebrate ميلان

AC Milan players celebrate vs Venezia on September 14, 2024 (Getty Images)

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AC Milan is working to redeem themselves in what is an intense Serie A campaign, and all eyes are on whether the team can continue its upward trajectory in Italian football. It has been a shaky start, but the fans remain hopeful that Fonseca's team overcome all the difficulties and reach their peak.

Key Player Performances

Players like Rafael Leão and Theo Hernández are important for Fonseca but their performance has not been consistent. Same can be said for the defence, led by Fikayo Tomori and Matteo Gabbia in recent outings.

One of the main talking points has been the arrival of fresh talent in the midfield, we are talking about Youssouf Fofana who brings physicality which has been missed since Franck Kessié's days.

Engaging Fans through Digital Innovations

Gerry Cardinale and RedBird always want to increase the presence of the club in terms of media and one way to do that is through working on the club's brand and also engage with the fans. This includes partnering with various online platforms which enhance the matchday experience. There are now different opportunities, especially for those who like to play bitcoin casino games. These interactive experiences are transforming the way football fans interact with their favourite clubs and brands, making the overall experience more dynamic and engaging. Nowadays, success on the field also goes with the one outside the pitch, and RedBird knows that quite well.

AC Milan’s Focus on Both Domestic and European Glory

This season, with a new coach at the helm (who has not started very well), Milan is aiming to secure a Champions League qualification, which is the minimum, plus a decent run in the UEFA elite competition in its new format, despite losing the first two games against Liverpool at San Siro and Bayer Leverkusen at BayArena.

The next few months will be critical for Milan as they face intense fixtures in both the league and European tournaments. Fonseca, in fact, must work harder with his staff and players as his future may depend on the upcoming challenges.

Final Thoughts: A Season of Opportunity

AC Milan’s current season is filled with difficulties. But, with the current mix of youth and experience, and with the guidance of the charismatic Zlatan Ibrahimovic, it is their duty to raise to the occasion and do much better than recent results. 

The fans, despite the negative performances, are still showing support. But, RedBird, who continue to work on enhancing the club's brand, must also invest equally in improving the team on the pitch to generate more enthusiasm at the San Siro for this season as there still is so much to play for.

AC Milan players celebrating (Getty Images) ميلان
AC Milan players seen celebrating (Getty Images)
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Wajih

Wajih

A writer, passionate about football: Serie A and AC Milan in particular. For business inquiries, contact: wajihmzoughi1996 [at] gmail [dot] com

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