The partnership agreement between AC Milan and the government of the Democratic Republic of the Congo aims to promote the tourism sector and strengthen the positive image of Congo, according to a statement relayedby ACP.
"This agreement goes beyond a simple marketing operation and aims to promote the tourism sector, strengthen the positive image of the DRC, and also revive bilateral cooperation between the DRC and Italy by focusing on several strategic aspects," reads the statement from the Ministry of Tourism.
According to this document, the partnership is mutually beneficial between the AC Milan club and the Democratic Republic of Congo, as it aligns with the promotion of the country as a destination.
As per the source, the statement highlights strategic aspects such as visibility on shirts. The 'Explore the DRC, Heart of Africa' logo" will be displayed on the shirts during official matches, as well as on screens around the field during games, increasing international visibility for the country.
During training sessions, this logo will also be visible on the AC Milan team's training kits.
Additionally, regarding VIP access, Congolese officials will benefit from VIP access to meet potential investors, along with the creation of a football academy to be funded and supported by the AC Milan Foundation. This academy, to be established in the DRC, will help train local talent and strengthen Congolese football.
The statement also mentions the participation of club legends and iconic figures, such as George Weah and Ricardo Kaká, who may be invited to participate in events in the DRC.
Moreover, it is important to note that the DRC is one of the beneficiaries of the Mattei Plan, considered a "Marshall Plan" for Africa. This program involves a $5.5 billion investment in strategic development projects.
Finally, cooperation between the DRC and Italy could be strengthened by a "planetary alignment": both countries currently have female Prime Ministers leading their governments, which could further facilitate bilateral relations.
Source: Acp.cd
