AC Milan have won 6-1 against Sassuolo last night and it seems that they have finally found their balance also considering their previous two matches after the break, against Slovan Bratislava in the Champions League and Empoli in the Serie A, which ended 2-3 and 3-0 respectively.
These triumphs, not forgetting the one against Real Madrid and Inter earlier this season, under coach Paulo Fonseca have not only boosted morale but also made fans enthusiastic once again.
Players like Tijjani Reijnders, Rafael Leao and Christian Pulisic are important for the Rossoneri who aim to improve with each match, especially in Europe.
In fact, RedBird Capital Partners founder and Milan owner, Gerry Cardinale, has always highlighted the importance of trying to go as far as possible in the Champions League, in order to increase revenue and improve the club's image globally.
How can AC Milan enhance their global presence?
The Champions League is perhaps the best opportunity for the Rossoneri club as it brings major financial gains and interest from fans all over the world.
The competition's vast viewership, with over 450 million tuning into the 2023/24 final according to ExpressVPN, offers Milan a stage to enhance its image, attract sponsorships, and significantly increase revenue.
Beyond all of that, doing well in the elite European competition is about pride and legacy. Culturally, it is a chance to return to the top of Europe.
AC Milan fans are certainly happy with last night's performance against Sassuolo. But surely, the aim and ambition are much higher. They are used to high-level football and ultimate goal for Fonseca and his team is to reach new heights.
