Record-breaking sales achieved by AC Milan’s new fourth kit

AC Milan’s new Fourth kit, designed by Off-White and PUMA, has achieved record-breaking sales in its first three days of sales:

• 14 February (launch day) marked the best day ever in the history of the Club’s e-commerce.

• Best performance in term of jerseys sold after three days from the official launch
• 78% of sales came from outside Italy, highlighting the club’s strong global appeal. The top five markets were:
  1. United States
  2. Italy
  3. Germany
  4. Mexico
  5. Netherlands

• 66% of jerseys sold were personalized with a player’s name, with the top five being:

  1. Gimenez
  2. Rafa Leão
  3. Pulisic
  4. João Felix
  5. Reijnders

Source: AC Milan