The Corriere dello Sport today reported that, while waiting to continue meetings for the selection of the new sporting director of the Rossoneri club, Giorgio Furlani, the CEO of Milan, has recently traveled to Dubai, United Arab Emirates.
The reason for the trip was a series of meetings with some of the most important commercial partners of the club.
The newspaper highlighted that, in the last two days, Furlani has already met with Emirates (the main shirt sponsor of Milan) and PUMA (the technical sponsor), from which the club earns about 60 million euros per season, equally divided.
But that's not all. Furlani also met with MSC (sleeve sponsor at 5 million euros per year) and Konami (Official Training Wear Partner, contributing about 7 million euros per season). The Middle East region is also strategic for the development of the AC Milan brand: in that area, the Rossoneri club's has a fan base of about 6 million supporters.
Interest in the region is growing so much that, in November 2023, the club opened 'Casa Milan Dubai' there.
