AC Milan is pleased to present its first Women's Collection, an exclusive clothing line dedicated to its female audience, which marks a turning point in the Club's stylistic journey. The collection strikes a perfect balance between elegance and athletic spirit, tradition and innovation, reinterpreting the Club's values through a fresh and refined lens. Each piece is designed for women who live AC Milan not just as a football club, but as a lifestyle – on and off the pitch.
Comprising seven exclusive items, the Women's Collection draws inspiration from the timeless aesthetics of country clubs, with a modern twist that makes it both versatile and distinctive. The colour palette is dominated by a delicate off-white tone, enhanced with dark red and black details. The logo, inspired by the Club's original 1899 crest, pays homage to AC Milan's heritage and the city of Milan itself. The result is a collection with a retro charm, ideal for those who appreciate refined and timeless elegance.
The idea stems from the desire to embrace an ever-growing and engaged Milanese community in the Rossoneri world, offering a concept that celebrates feminine identity through a sophisticated and contemporary design. A collection in line with the Club's vision, which believes and invests in female talent, both on and off the field, promoting and supporting issues of gender equality and inclusion.
Valerio Rocchetti, E-commerce, Retail, and Merchandising Director of AC Milan, said: "We are pleased to unveil our first collection designed specifically for our female audience. This launch marks a significant milestone in the evolution of the Rossoneri retail world, which has undergone a remarkable transformation in recent years. The new capsule collection not only enhances our brand's offerings but also aligns seamlessly with a strategy focused on further strengthening AC Milan's global presence. Through this collection, we aim to provide our female fanbase with a range of products that celebrates their connection to a Club that embodies excellence, tradition, and modernity."
The Women's Collection also responds to the increasing interest of female fans in football across Italy and, more specifically, in the Rossoneri Club. This audience is a key presence at AC Milan Women's First Team matches, representing around 52% of the total attendance at the PUMA House of Football. The female fanbase has also seen significant growth at the home matches of the AC Milan Men's First Team at San Siro: currently, they represent 12% of the season ticket holders, with a 3% increase compared to the previous season, and 21% of single-ticket sales, reflecting a 10% increase from the previous year. This trend is also visible in the digital world, with a 28% increase in female registrations to MyMilan, and in e-commerce, where female-driven orders have risen by 62%.
The collection was previewed during an exclusive catwalk at Terrazza Martini, within the context of Milan Design Week 2025. The Collection is available now at all official AC Milan Stores and online at www.store.acmilan.com.
Source: acmilan.com
