For decades, AC Milan represented excellence on the field: winning seven Champions Leagues, and 19 Serie A league titles besides other trophies such as Club World Cup, the UEFA Super Cup, Intercontinental cup and much more. But, the club is also known for its excellent off the field and it's brand.
The Rossoneri, even now with RedBird, are known for their sense of innovation in collaboration with different entities.
Let's take a closer look at some of the important deals in AC Milan's distant but also recent history.
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- Opel
AC Milan's era with important sponsorships began with OPEL the German automotive brand, which became synonymous with the Rossoneri for twelve seasons (1994 to 2006). Opel, owned by General motors was featured for most of those 12 years on the front of the shirt, but in the 2003–04 and the 2005–06 seasons respectively, "Meriva" and "Zafira" (two cars from the company's range) were displayed.
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The Emirates Era - A Modern Classic
Fly Emirates partnership with Milan dates back to 2010–11 season and is still ongoing. It is one of the most lucrative and enduring sponsorships.
According to reports, AC Milan's deal with the airline's generates a little over 30 million euros per season.
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Puma
Puma, the German manufacturer of athletic and casual footwear, apparel, as well as accessories, actually creates beautiful and unique designs for the Rossoneri.
In fact, Puma and AC Milan continue to actively collaborate on several platforms and events featuring some Milan players..
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Bwin
Online bookmaker, Bwin, has also made a significant contribution to AC Milan's history in terms of sponsorships and collaborations. Many fans remember the iconic shirt featuring the bookmaker's name. the collaboration started in 2006 and ended in 2010.
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KONAMI
AC Milan has always shown interest in the digital world and their partnership with Konami proves it. The partnership started in 2022 and it is set to last for 7 years. In total, Milan will earn 45 million euros, according to a report. Konami now display their video game "e-Football" logo on the front of the training kits for the men's first team. The Milan squad gets fully scanned in the game, which offers an authentic experience for the users.
