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Why Milan’s project must be relaunched in a race against time

Wajih by Wajih
28 May 2025
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A currently failing project that still shows not even the slightest light at the end of the tunnel and is now entering crucial days—or weeks—to understand in which direction it will decide to go. The latest act of what must be considered, in all respects, one of the most disastrous seasons in over the last 40 years took place within the setting of a melancholic friendly (or little more than that) against a Monza side bottom of the table and already relegated, but above all featured the rightful—if somewhat belated—protest by the Rossoneri fans.

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Speaking of the Milan fans again, who are looking for positive news regarding the club, the Curva Sud took center stage with chants against ownership and management, scathing and vitriolic statements, and a high-profile stadium walkout at the 15th minute that made noise. At least on a media level it did, but there are major doubts about how much might have changed in the mind of Gerry Cardinale, the owner of Milan, and the management team, who continue to show they have learned nothing from past mistakes. The project—if there ever was one—especially the one looking to the future, is already starting with a guilty delay. And one cannot ignore that at Casa Milan, the power games of decision-makers, the business of show and merchandising, continue to matter more than on-field results and the genuine desire to do what’s best for Milan, for its colors, its DNA, its sense of belonging, and the fans’ craving to have a team aiming to compete to win, both in Italy and in Europe.

Milan project, past mistakes are useless. But Furlani preaches calm and patience.

All those values were glaringly sold off in June two years ago, when the current ownership and management cast aside the historical figure of Paolo Maldini and declared war—not just on a project that was working and continually growing—but on everything that logically represents love for Milan, its history, and its shirt. From that day on, the reins of the club and the team were handed over to a certain Giorgio Furlani, whose bright career has been that of an accountant and financial manager, but who has never had a feel for football. And the results were immediately visible, both on the pitch and in the trajectory of a project that, month after month, became less and less successful and significant.

In the meantime, after a season ending in eighth place, a Supercoppa Italiana won by chance, two coaching changes, and failure to qualify for European competitions, the good Mr. Furlani—pressed by questions from Massimo Ambrosini before the match against Monza on DAZN—spoke to the fans, asking for and preaching patience, saying the project will move forward and that official announcements will come during the next week. In short, Milan is not in a hurry. The sporting director and the coach will be made official in due time, and the working group between Milanello and Casa Milan will remain unchanged, as if nothing had happened in recent months, as if in these last two seasons everything had gone the right way. So why hope anything will change? What can you expect from those who speak of “many mistakes” in vague terms without analyzing or explaining even a single one, and without ever apologizing to the fans and the entire Rossoneri community? Change, yes—so that nothing ever really changes. After all, that nothing has been learned from the mistakes of these past months—or that there’s no desire to learn—was already clear, and continues to be.

The Milan project, even for the next season, has already started with a culpable delay, and there are still those preaching calm and patience.

Tare three months later, Allegri? Too late. The project is already past its deadline.

In the meantime, we witnessed the farce of power plays in the choice of the sporting director, with Zlatan Ibrahimović having already chosen and spoken with Igli Tare at the beginning of March, only to be stopped and overruled by a Furlani who, offended by this, flew to America to speak with Cardinale, stomp his feet, and assert that he is the one who gives the orders at Milan. And so we went from Tare to the near-officiality of Paratici, only to backtrack, abandon the former Juventus director, and try to poach D’Amico from Atalanta and Sartori from Bologna. But the merry-go-round wasn’t over yet, and so—just like that—Tare is back in the picture, this time legitimized by the choice of someone who thinks they can gamble with Milan’s future, and he is the new sporting director.

Meanwhile, almost three months were wasted—a free agent sports director who could have already started building the squad and working for the good of the Rossoneri was only made official with a culpable delay, and now, at the end of May, we can begin to speak of the future and seriously get to work on the Milan project.

Through all this, of course, we do not know how much autonomy the former Lazio director will actually have, or how many people he will have to go through before making a decision or a market move. Most concerning, however, is that the coaching carousel has already begun and Milan once again risks being left holding the short end of the stick. Allegri seems to be the preferred choice, but by now Napoli is ahead, thanks to these three months wasted by those who swore they were already working on Milan’s future, but never thought it wise to secure him. Conte seems destined for Juventus, Italiano is staying at Bologna, De Zerbi will continue in France, and Sarri does not seem compatible with Tare. So then? What happens now? Mancini? Thiago Motta? In short, improvisation, doubts, and confusion still rule at Milanello and Casa Milan, and unfortunately—for now—there seems to be no room for dreams, hope, or a clear, high-level project.

Tare AC Milan ميلان تاري
Image credit: acmilan.com
Tags: Milan
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Wajih

Wajih

A writer, passionate about football: Serie A and AC Milan in particular. For business inquiries, contact: wajihmzoughi1996 [at] gmail [dot] com

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