AC Milan is set to embark on its Pre-Season Tour across the Asia-Pacific region, a three-stop journey designed to bring the Club closer to its global fanbase through world-class football, cultural immersion and impactful brand storytelling.
As part of the Tour, the Rossoneri will play three high-profile friendlies:
- 23 July vs Arsenal FC at the Singapore National Stadium (Singapore Festival of Football)
- 26 July vs Liverpool FC at the Kai Tak Stadium in Hong Kong (Hong Kong Football Festival)
- 31 July vs Perth Glory at HBF Park in Perth, Western Australia
These games will play a crucial role in the team’s athletic preparation for the upcoming season and will form the sporting core of a wider Tour that reflects AC Milan’s global identity and its commitment to engaging fans and local communities beyond the pitch.
From exclusive fan experiences and Club events to digital storytelling and merchandise pop-ups, AC Milan will turn Singapore, Hong Kong, and Perth into vibrant showcases of the Rossoneri spirit – some of the events open to the public include:
- Exclusive meet-and-greets with players organized by PUMA
- Weston Corp, 313@Somerset, Singapore on 22 July (pm)
- PUMA Store at Kai Tak Mall, Hong Kong on 25 July (pm)
- Open Training Sessions
- 25 July – Hong Kong Stadium, Hong Kong at 7:30pm local time
- 30 July – HBF Park, Perth at 6:00pm local time
- Fan Zone activations with Club legends Alexandre Pato and Serginho
- 23 July – Fan Zone at National Stadium, Singapore at 4:30pm local time
- 26 July – Fan Village at Dining Cove, Kai Tak Sports Park, Hong Kong at 4:30pm local time
Additionally, fans will have the opportunity to purchase exclusive experiences that offer deeper immersion into the Rossoneri world - including private meals with Club legends, behind-the-scenes access, and unforgettable moments with the team. Experiences can be purchased here for Singapore and here for Hong Kong.
The Tour will also include a series of grassroots events across the region, engaging younger generations through dedicated activities in all three cities. This commitment was recently exemplified by the opening of an AC Milan Academy in Hong Kong – a symbol of the Club’s ambition to nurture the next generation of footballers while building real community impact. These initiatives aim to create a healthy sports culture and meaningful growth experiences for young generations, further reinforcing AC Milan’s role as a global social and cultural institution.
With over 300 million supporters across the Asia-Pacific region - making AC Milan the most followed Italian football club and one of the fastest-growing fanbases in the area - the Tour also serves as a platform to strengthen relationships with key stakeholders, including local institutions and global partners such as Emirates, PUMA, BMW, KONAMI, and Snaifun, while driving commercial growth and reinforcing AC Milan’s brand strength on a global scale.
Fans around the world can follow the Pre-Season Tour through AC Milan’s digital platforms, with exclusive behind-the-scenes coverage on all AC Milan’s social media channels.
Source: AC Milan
