AC Milan and Coca-Cola announced the start of an exclusive partnership that will see the global beverage leader join the Club's family of Regional Partners, with the Coca-Cola brand as the Official Soft Drink Partner and Powerade as the Official Sports Drink Partner of the Rossoneri in Italy.
This collaboration represents much more than a sports sponsorship: it is a meeting of the universal languages of football, music and lifestyle - finding in Milan, the international capital of style and culture, the perfect stage to create unique and memorable experiences. Starting this season, AC Milan and Coca-Cola will bring new energy to San Siro with a customized DJ booth area hosting artists who will turn the pre-match moments into an unforgettable experience, in line with the Club's tradition of blending football and entertainment.
The agreement will involve both the Men's and Women's First Teams, with numerous activations dedicated to the Rossoneri fanbase. Together, the two brands will tell the story of football as a universal language capable of inspiring generations, celebrating the values of passion, inclusion and togetherness.
The joint journey will include exclusive digital content, social activations, community initiatives and lifestyle experiences for fans, as well as brand visibility for Coca-Cola and Powerade at San Siro - refreshing supporters and accompanying their emotions while strengthening the connection with AC Milan's vibrant and cosmopolitan spirit.
Maikel Oettle, Chief Commercial Officer of AC Milan, stated: “We are proud to welcome Coca-Cola into our family of Partners. This collaboration brings together two iconic global brands that share values such as passion, inclusion and team spirit. Together, we want to offer our fans unique experiences that enrich the 90 minutes of play, strengthening AC Milan's role as a global cultural platform."
Paola Donelli, Marketing Director of Coca-Cola Italy, said: “We are thrilled to announce our partnership with AC Milan, a Club that has made history in Italian and world football. This is an important step confirming our commitment to the world of sport - a driver of passion, sharing and inclusion through teamwork. Being alongside the Rossoneri today offers us a great opportunity to connect with families and fans alike, celebrating the spirit of the game and sharing unique emotions on and off the pitch."
Jacopo Dellacasa, Trade Marketing Director of Coca-Cola HBC Italy, added: "We are really pleased with this partnership with AC Milan, which will allow us to refresh fans with our portfolio of products as they live their passion and enjoy matches at San Siro."
Present in Italy since 1927, Coca-Cola is not just a beverage but a cultural icon that has accompanied moments of togetherness and sharing for decades around the world. Today, that same spirit intertwines with AC Milan - a Club that has redefined football as an integral part of contemporary style and culture.
With this partnership, AC Milan and Coca-Cola join forces to celebrate a universal passion and continue writing new pages of emotion both on and off the field.
Source: acmilan.com
