AC Milan and BMW have officially renewed the partnership that began in 2021, reaffirming the Italian branch of the BMW Group as Premium Partner and Official Automotive Partner of the Rossoneri Club.
AC Milan and BMW, two international leaders that have always fostered a deep and authentic connection with their respective communities, continue a journey shaped by a shared vision and by core values: passion, innovation, the pursuit of excellence, and a common commitment - the strong belief that sustainability is a key strategic asset. Two forward-thinking organizations that have consistently exchanged innovative ideas and solutions within their respective industries, setting new standards and serving as benchmarks both within and beyond their sectors.
Over the course of their partnership, AC Milan and BMW have built a solid foundation that has given rise to numerous joint initiatives and opportunities. In recent years, AC Milan has also supported several ESG-driven activities promoted by BMW - in line with the Club’s strategic direction - including the +Diversity campaign and the first two stages of the BMW in Tour project. Looking ahead to the coming season, AC Milan and BMW will continue their collaboration through joint events and initiatives designed to engage and inspire fans of both sport and automotive innovation.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: "When two iconic brands come together, it's not just about collaboration - it's about building a shared vision, inspiring others, and leaving a mark. That's exactly what we've done with BMW over the past four years: pushing the boundaries of what a partnership can represent and creating value at the intersection of different worlds. AC Milan and BMW are both leaders and pioneers in their respective fields, serving as benchmarks both within and beyond their sectors - driven by a shared ambition to innovate, anticipate change, and build authentic connections. Together, we will continue to inspire new generations, bring our communities closer, and make a tangible, positive impact on society."
Massimiliano Di Silvestre, President and CEO of BMW Italy S.p.A., commented: "There could be no better place than the House of BMW - the home of our brand and of high-level relationships - to celebrate the journey that, since 2021, has seen BMW Italy and AC Milan united through truly meaningful moments. Our ambition was to go beyond the technical aspects of a traditional partnership by sharing some of the aspirational values of our brands in order to be more authentic. Four years later, that project has come a long way: we have brought our communities together and collaborated across all communication platforms. We have shared - and continue to share - the ambition to always strive to make a difference, and above all, a value-driven approach grounded in the need to give back to society and take a stand on fundamental issues, so that sport can become the ultimate inclusive language."
Source: acmilan.com
