AC Milan and AB InBev, the world's leading brewer, are proud to announce a new partnership that will see BUD - the globally iconic beer brand - become the Official Beer Partner and Regional Partner of the Rossoneri Club.
The partnership between AC Milan and Bud was created to celebrate the connection between sport, conviviality, and celebration, expressing the shared values that link fans' passion with the joy of experiencing football together. This agreement represents a meeting between two iconic brands that promote authentic moments of celebration and togetherness. Through dedicated initiatives and fan engagement activities, the collaboration aims to make every match an opportunity for sharing and social connection.
Fans' matchday experience will be further enriched by the exclusive presence of BUD available in public bars and all hospitality areas. Bud will focus on creating more moments worth celebrating in San Siro with additional activations for fans throughout the year.
Maikel Oettle, Chief Revenue Officer of AC Milan, commented: "We are thrilled to welcome BUD as the Official Beer Partner of the Rossoneri family. Our goal is to offer fans unique moments that enhance the atmosphere of San Siro and make every match a special occasion. Together with AB InBev, we want to strengthen this bond, turning every game into a truly shared experience."
Ief Timmermans, Country Director of AB InBev Italy, added: "We are proud to partner with such a historic and prestigious Club as AC Milan. This partnership stems from a shared vision: to celebrate the moments that bring people together, both on and off the pitch. As a globally iconic brand, Bud is the perfect beer to make the experience of AC Milan fans even more special."
