AC Milan and PUMA have unveiled today the new 2026/27 Away Kit. Classic white, the colour of the biggest occasions. A jersey that embodies the Club's winning mentality: the resilience of those who turn every setback into the momentum to rise again and return to winning ways.
It is a mindset that transforms every setback into a new starting point - an idea AC Milan fans have distilled into a single phrase: "Dopo Istanbul c'è sempre Atene" (After Istanbul, there is always Athens). Printed on the back of the collar, these few words connect those who experienced the light of Athens after the darkness of Istanbul with the new generations who now carry that legacy forward.
The face and voice of the campaign is Filippo Inzaghi, a key figure in the 2007 final. Throughout his Rossoneri career, he embodied the mentality that has always defined the Club: obsessive preparation, an unrelenting hunger to win, and the ability to turn every setback into a new beginning. His story today is proof that this attitude transcends generations and stands the test of time.
Every element of the kit reinforces this message. The golden details and the laurel wrapped around the badge speak of a history of success that the Club intends to keep writing on the pitch. That never-surrender attitude takes shape in the modern Greek inscription "Δύναμη Ψυχής" (Dýnami Psychís, "strength of spirit") inside the collar of the Authentic jersey and in the phoenix wing that emerges from the fabric's weave. The symbol of a journey that never ends, and that grows stronger with every new challenge.
Maikel Oettle, Chief Revenue Officer of AC Milan, said:
"Every element of this jersey embodies the identity and mentality that have defined this Club for more than a century. White is the colour that has carried that identity onto the world stage for generations, and wearing it today means carrying forward a story that is still being written. It means belonging to something that connects those who experienced our greatest nights with those who inherit that legacy."
Dominique Gauthier, PUMA VP Teamsport said:
"The story this shirt tells is one of the most powerful in European football. This club has always found a way to rise when it mattered most, and we wanted this kit to carry that spirit forward. The phoenix wing, the laurel, the inscription: every element has a reason. We are proud to have created something that honours what this club has proven it is capable of."
The Authentic jersey is constructed with PUMA's ULTRAWEAVE fabric, an ultra-lightweight, precision-woven performance material engineered for unrestricted movement, combined with dryCELL and ThermoAdapt technologies to manage sweat and regulate body heat. The Replica jersey brings the same identity to the terraces and the streets, pairing the match-worn aesthetic with everyday wear, made with RE:FIBRE technology - 95% recycled polyester sourced from textile waste.
Source: AC Milan
