AC Milan announce a new partnership with Boggi Milano as the Club's Official Formalwear Partner and a Global Partner. From this season, Boggi Milano will provide the official formalwear worn by the Men's First Team, the Women’s First Team, as well as AC Milan’s coaching staff and management.
For both AC Milan and Boggi Milano, elegance draws from the same source: the city both call home. It is a sensibility defined by attention to detail, restraint and a distinctive style that is never ostentatious. This sensibility has shaped the Club’s identity for more than 125 years. At Boggi Milano, founded in 1939, that same spirit takes on a contemporary form.
Maikel Oettle, AC Milan Chief Revenue Officer, remarked: "For millions of people around the world, AC Milan represents Milan. We carry the city's name with us wherever we go, together with its values, rooted in tradition, driven by innovation, and shaped by a strong international outlook. It is on this shared ground, and with the goal of continuing to grow in global markets, that our partnership with Boggi Milano takes shape. From this season, the brand will dress our teams for their official engagements, in Italy and abroad."
Claudio Zaccardi, Boggi Milano President & Chief Executive Officer and Chief Style and Brand Officer, added: "This partnership represents a natural coming together of two brands built on shared values. Milan is the source of inspiration for us both: a city capable of combining tradition with innovation, elegance with performance and an international outlook with a strong sense of identity. We are proud to accompany AC Milan on this new journey, bringing our vision of contemporary style to one of Italy's most iconic football clubs."
The collection created for AC Milan embodies the meeting of the two brands in an understated and distinctive line. Among its key pieces are two Made in Italy suits: a gray pinstripe double-breasted suit crafted from Vitale Barberis Canonico’s “Perennial” all-season fabric, with a strong Milanese identity and paired with a red tie; and a slate-gray B TECH double-breasted suit with contrasting red details and a technical fabric vest, combining performance with sartorial refinement. Over the course of the partnership, the collection will expand to include seasonal looks designed to accompany AC Milan throughout the season.
The collection will debut with the Men's First Team on Sunday, September 20, when AC Milan hosts Lecce at San Siro, with kickoff at 8:45 p.m. CEST. The Women's First Team will wear it for the first time during the weekend of October 3–4, when AC Milan faces Juventus at the PUMA House of Football.
Source: AC Milan
