For the first time in its more than 100-year history, AC Milan has exceeded €100 million in sponsorship revenue. This is one of the most significant figures in the financial statements for the 2025/26 financial year, approved by the club’s board of directors.
The result highlights the work of Milan’s commercial department during a financial year marked by the club’s absence from European competitions last season and from the Champions League this season. Despite this negative impact, AC Milan ended the season with €464.6 million in revenue, remaining close to the levels recorded in the previous two record-breaking seasons. This represents an increase of 1.7% compared with 2023/24 and a decrease of 6% compared with 2024/25.
Revenue has been supported primarily by activities less directly linked to participation in European competitions. Among these, sponsorships have been one of the most decisive factors.
Among the partnerships with the greatest financial value are Emirates, Milan’s main sponsor, and Puma, the club’s technical sponsor. According to estimates, Emirates is worth around €35 million per year, while the agreement with Puma brings the Rossoneri more than €30 million per season, including fixed payments and bonuses.
Another strong and long-standing partnership is with MSC Cruises, the club’s official partner and sleeve sponsor. The agreement was recently renewed until 2027. Milan’s shirt sponsors also include Bitpanda, which occupies the role of the club’s back-of-shirt sponsor. The deal is worth around €5 million per season. As for the women’s team, Banco BPM is the main shirt sponsor of AC Milan Women.
New agreements:
Milan is not slowing down but doubling its efforts. Among the new agreements is the one with FPG Fortune Prime Global, which joins the club as a premium partner and official online trading partner. The new agreement with Boggi Milano is also particularly significant financially, with the brand joining AC Milan’s global partners as the club’s official formalwear partner.
Another notable addition is DHL, which becomes a premium partner and official logistics partner. Regarding renewals, BMW Italia has confirmed its partnership for the sixth consecutive year. The agreement, which began in 2021, will continue into the 2026/27 season, with BMW remaining a premium partner and the club’s official automotive partner, as relayed via Calcio Mercato today.
AC Milan's ticketing revenue reaches record levels
The commercial side of the club’s financial performance also clearly benefits from the strong loyalty of the supporters attending matches at San Siro. Serie A ticketing revenue is increasing, and AC Milan has retained its position as the club with the highest average attendance in the league for the second consecutive year, with more than 72,000 spectators per match.
