AC Milan executives who are in charge of the marketing department still continue to work hard to expand the image of the club further. This time, a new partnership is announced with Lete.
The official statement reads the following:
AC Milan and Lete, the Water for Sport, are pleased to announce a new partnership that will see the leading brand in the natural sparkling mineral water market become the Official Water of the Rossoneri from today.
The agreement made official at Casa Milan links two Italian excellencies worldwide, bringing together one of the most iconic clubs at an international level - which can count on the support and passion of over 500 million fans - and a brand recognised and appreciated everywhere, which boasts a strong link to sport and sporting performance.
The new partnership between AC Milan and Acqua Lete provides exclusive supply and use of Acqua Lete during training sessions and competitions for AC Milan Men's and Women's athletes. Through this collaboration, the Lete brand aims to further strengthen its presence in the Italian sports scene through the visibility of the product at the San Siro stadium and the placement of the 500ml sports bottle in press conferences.
Casper Stylsvig, AC Milan Chief Revenue Officer, commented: "We are delighted to be able to kick off this partnership and welcome an iconic brand like Lete to the Rossoneri family. Just like AC Milan, Acqua Lete is a globally recognised and appreciated brand, something that makes us particularly proud of this agreement. This unites two Italian excellencies with an important history and which, thanks to their values, have become reference points in their respective sectors. But if our past is certainly important, so is our future, and we are happy to move towards the future with a brand like Lete."
source: acmilan.com
