BitMEX and AC Milan launches the Born to Lead NFT Collection, featuring iconic moments of the Club with legendary players Franco Baresi, Daniele Massaro, and Massimo Ambrosini.
The Born to Lead NFT Collection, designed by NFT Creative Studio Burn & Broad, is up for auction today (May 6), with all proceeds donated to Fondazione Milan, AC Milan’s non-profit arm. NFT owners will also receive 2 tickets to every home game for the 2022/23 season. In each drop, there will be documentary style short films accompanying the launch of the NFTs which presents the behind-the-scenes process of the creation of the NFTs.
The NFTs were designed by NFT Creative Studio Burn & Broad with all proceeds donated to Fondazione Milan, AC Milan’s non-profit arm. NFT owners will also receive 2 tickets to every home game for the 2022/23 season.
There will be 2 NFT drops, “Winning Serie A Title told by Ambrosini” and “The Immortals & The Invincibles”, each of them accompanied with documentary style short films which presents the behind-the-scenes process of the creation of the NFTs.
Michele Bertacco, BitMEX Chief Marketing Officer:
“AC Milan’s legendary moments featured on the NFTs have drawn many to fall in love with the sport, and now they are forever immortalised on the blockchain. With the BitMEX ‘Born to Lead’ campaign, we want to inspire and empower football fans around the world to adopt crypto and enjoy the benefits of our partnership with the Club. We’re proud to collaborate with AC Milan, a storied club and incredible partner which has shown its progressiveness in embracing the world of crypto.”
