La Gazzetta dello Sport today have focused on RedBird's experience in the sport's industry. Over the past two decades the RedBird fund has created more than twenty billion dollars in value in its sports properties. Over the past five years, the fund has invested in over twenty sports-related businesses and racked up victories on and off the pitch. Starting with the partnership with the New York Yankees, which Gerry Cardinale has now involved in the management of Milan.
In 2020, RedBird Capital Partners purchased a majority stake in Toulouse, the French club that after less than two years from the arrival of the new owners achieved promotion to Ligue 1, and they have done so by breaking multiple records in Ligue 2.
RedBird also entered with a significant minority investment in Fenway Sports Group (around 750 million US dollars for 10%). FSG is one of the most successful global sports platforms, anchored to three iconic clubs: the Boston Red Sox, Liverpool and the Pittsburgh Penguins.
In 2008 Cardinale united the Yankees and Dallas Cowboys in a joint venture that developed ticketing, merchandising and hospitality services in the two teams' new stadiums. Then the collaboration with Dwayne Johnson (The Rock) for the purchase of XFL, an alternative American football league, and with LeBron James to support the growth of SpringHill, a production and marketing company founded by the basketball player and Maverick Carter . Now, Milan with Cardinale can really think big.
This article was relayed by MilanPress.it.
