As reported by La Gazzetta dello Sport in this morning's print edition, if Milan were to go all the way in the Europa League, they would earn about 40 million euros. That would be money to invest in signing a new centre-forward.
So far, Milan has received 1.7 million euros between access to the playoffs and passage to the round of 16: the menu still includes 1.8 million euros for qualification for the quarterfinals, 2.8 million euros for the semifinals, 4.6 million euros for the final, and another 4 million euros in case of winning the competition.
Altogether, it adds up to 14.9 million euros, to which would be added the market pool (from 5 to 10 million euros) and the pass for the next European Super Cup (another 3.5 million euros). Another item, gate receipts: for the first leg of the playoffs against Rennes, the 69,000 spectators at San Siro brought in 2.5 million euros and it is very likely that the revenue from the match against Slavia Prague on Thursday could generate a similar income.
Between quarterfinals and semifinals, however, it is reasonable to hypothesize that the pot will become richer, because the stakes will rise and so will the level of opponents (imagine a hypothetical Milan-Liverpool: for charm and values on the field, it would be a Champions League "disguised" as Europa League). Adding up all the items, therefore, would lead to about 40 million euros. And the seasonal earnings from European cups would exceed 100 million euros.
The newspaper also discusses AC Milan's head coach future. For him, the target is to win the trophy to earn confirmation. The success at the Olimpico weighs more than the three points earned. It is the best way to enter the "Pioli zone," that of the end-of-season finals in crescendo: whether it's a surprise confirmation, a return to the Champions League after 8 years, a league title, or a Champions League semifinal, never underestimate Pioli and his team.
The key men to try to win the trophy are Olivier Giroud and Ruben Loftus-Cheek, who have already lifted the trophy. Both were decisive for the success. Loftus didn't play in the final due to a physical problem, so now it's time to make up for it.
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