The Serie A season is now over and AC Milan are left celebrating a Scudetto added to the trophy cabinet of Casa Milan after a long drought of major titles. Hopefully this is the beginning of a new winning era. The Rossoneri fans are looking ahead to the future with confidence and pride. Now, Paolo Maldini and Frederic Massara as well as all their colleagues are planning for the summer and some necessary contract renewals.
It was widely reported in the past that the Rossoneri club is working to participate in a pre-season summer tour with fellow giant clubs Real Madrid, FC Barcelona and Juventus, clubs who have also been part of the breakaway project 'The Super League'.
In this context enters 'Relevent': a US-based firm which is part of Miami Dolphins NFL owner Stephen Ross’ business empire, mostly known for organising the International Champions Cup (ICC) pre-season matches.
According to sources at The Athletic, UEFA and Relevent have been working together to thwart plans by Madrid, Barcelona and Juventus, along with AC Milan, to organise games in the US this summer.
'Relevent' have recently entered into a closer relationship with UEFA. In fact, they were appointed last February to sell the US media rights for UEFA competitions, including the Champions League, from 2024-27, writes the source.