AC Milan's project with Gerry Cardinale seems full of ambition: bringing more success on the pitch but also off the pitch by increasing the club's brand image growth and make it a media empire.
Tuttosport explain the vision of RedBird: They want Milan to follow the model of the Yankees. The goal is an ever-competitive team at the highest level to help achieve the levels of popularity that the historic New York baseball club has. There is a new era for Milan. with the partnership with Elliott which is defined as "something that has never been seen in Italy." Cardinale will be joined by one of his most trusted collaborators, namely Alec Scheiner. who has already led the Toulouse operation and who has planned the construction of the futuristic Dallas Cowboys stadium in America.
This explains why, in recent weeks, Cardinale had a meeting with the mayor of Sesto San Giovanni, Roberto Di Stefano with whom he made a careful inspection of the area of the former Falck steelworks, where the new health citadel will also be built, but where there is space to build the new stadium. Possibly their own stadium, according to initial reports. Because Cardinale wants to give Milan a home of its own and given the delays that still exist with the municipality of Milan, turning to private territories to carry out the project would shorten the opening times of the construction sites.
Credit: nuovostadiomilano.com
