As reported yesterday by Il Corriere della Sera, RedBird will continue to invest in all key areas of the club to keep it competitive on and off the pitch. The primary objective for the club is to be at the top of Italy and also at the top of European football.
To do this, however, it will be necessary to increase the resources available to Paolo Maldini and Frederic Massara, so it will be essential to increase the revenues of the club.
The key to doing this is also the creation of a modern media company that combines sport and entertainment. In this sense, the partnership that RedBird has signed with the company that manages the New York Yankees, that is to say one of the most important sports franchises in the world (will have a minority share), is fundamental, as relayed by Milannews.it.