La Gazzetta dello Sport explain how important it is to participate in the super cup fixture that is held in Saudi Arabia. The AC Milan club obviously want to win a new trophy and add it to their cabinet with the small financial rewards that come with it. But, more importantly, the Rossoneri management want to tap in in the Arab market and expand their image there in terms of fan base.
territory. AC Milan was the most followed Italian team in the MENA macro-region (Middle East and North Africa) in 2021-22: its matches were seen on average by 546,000 spectators, with a peak of 2 million for Sassuolo-Milan, the championship match, the most watched in the championship. The goal is clearly to return to being the leading Italian club abroad. The United Arab Emirates, in particular, are fast becoming a reference. AC Milan organized the ten-day winter training camp in Dubai (December 10-20), the fourth visit to the country in the last year, and made official the opening of its own office in Dubai.
And after all, what is written on the Milan shirts? Fly Emirates, the national airline which at the end of 2022 signed a new agreement worth around 30 million per season, doubling the amount paid in recent years. Saudi Arabia also cannot be overlooked.
The Milan football academies present there in the past are no longer available, but a 'Nielsen' research guarantees that Milan has around 7 million supporters there. Tomorrow night, the Rossoneri will not be lacking at King Fahd International stadium. In other Milan news, Gerry Cardinale will not be present tomorrow night at the stadium, but here's a look at how he runs the Milan club.
