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Home Primo Piano

Building a successful future – AC Milan’s Gerry Cardinale on sustainability infrastructure, and consistency

Wajih by Wajih
2 March 2023
in Primo Piano, News
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Gerry Cardinale AC Milan

RedBird Capital Partners founder Gerry Cardinale at Lincoln Center for the New York Times DealBook Summit on November 30, 2022 in New York City. (Photo by Fatih Aktas/Anadolu Agency via Getty Images)

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The AC Milan owner, Gerry Cardinale, has spoken to the media in a Financial Times event and said the following words about the Rossoneri project:

"There is a phenomenal fan base in Milan, with Tottenham we set a record in Italian history. The fans did their job, now it's our turn."

He continued:

"When you look at the Milan brand and you look at where Serie A should be, where all 20 owners of Serie A teams should be, an area that is not used and is not exploited properly to bring events to the fans. They should have access to a "world class" facility. We are evaluating different sites to build the new stadium, including an area near San Siro, to understand what is possible. We are doing it together with the Municipality of Milan and the Lombardy Region. I have to give credit to LeBron James who told me there was a piece missing from my vision, and that is culture. In the USA culture is "urban", in Italy it is "fashion". We are in Milan and we cannot bring one of the Live Nation shows, one of our partners, to the fans and enthusiasts because there is no where to do it."

Gerry Cardinale on the new stadium project:

"San Siro was built in 1926 and remodeled over the years. I mean that we want Milan and Serie A to return to the top levels, where I believe they deserve to be, we need to do a 360-degree debrief. And to get back to the top you need infrastructure. I want to give our fans a top product. We'll see if we can find the right opportunity. However, it must work for the fans, for the administration of the Municipality of Milan and for the Lombardy Region, for Serie A, as well as for us."

Gerry Cardinale on the possibility of sharing a stadium with Inter:

"We have experiences with Yankees Stadium, Dallas Cowboys Stadium. We have experience building stadiums and differentiating the various revenues from this type of infrastructure. I'm a big believer in being independent, but right now there's nothing we shut out regardless. But you know, I think that Inter at the moment is thinking about what their future will be and we are focusing on ours and what can be the best solution for us."

Gerry Cardinale on the transfer market model:

"I entered the sport with George Steinbrenner, I learned a lot. The real secret is that you can't buy championships. Our job is to reduce the unpredictability to always perform and the value of the club grows. Everyone wants to win, but if the same wins, what would happen for the ecosystem? I want everyone to compete. What you can control is consistency and this is what changes everything."

On the breakaway Super League project, Gerry Cardinale offered this comment:

"The project failed, and there is no reason to talk about it. The point, however, is to understand why it was proposed. There is a divergence between England and the rest of Europe. The Super League was poorly structured, but balancing competition is a good thing. I want the entire Serie A to be competitive. The question is how to achieve this. If Serie A, Liga, and Ligue 1 get their affairs in order, they can collaborate to do things properly."

Gerry Cardinale AC Milan
Founder Managing Partner at RedBird Capital Partners Gerry Cardinale looks on prior to the Serie A match between AC Milan and FC Internazionale at Stadio Giuseppe Meazza on September 03, 2022 in Milan, Italy. (Photo by Claudio Villa/AC Milan via Getty Images)
Tags: Gerry CardinaleMilan
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Wajih

Wajih

A writer, passionate about football: Serie A and AC Milan in particular. For business inquiries, contact: wajihmzoughi1996 [at] gmail [dot] com

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