Gerry Cardinale, the founder and managing partner of RedBird, the fund that manages 99.9% of AC Milan's shares, has focused on the potential of the Rossoneri brand, which he believes is underutilised. "I think AC Milan is one of the biggest brands in European football. It is an asset that is not exploited enough for what its value and level could be, just like Serie A. The Italian league has the right to sit at the table of the best, just as Milan has a place at this table. Our job is to bring it there."
The stadium quandary remains a pressing concern for AC Milan's owner Gerry Cardinale. A verdict on the location to invest in is expected by late March, or at the earliest, the beginning of April. Challenges and objections are inevitable hurdles, but RedBird are determined to surmount any obstacle in order to establish a top-notch sports arena expeditiously. The Rossoneri aspire to a stadium akin to Tottenham's, yet Italy's bureaucratic red tape looms as the ultimate nemesis of entrepreneurs.
Source: MilanNews.it