AC Milan and BMW are delighted to announce that they have renewed the partnership signed in 2021 with the Italian branch of the BMW Group, which is staying on as the Club’s Premium Partner and Automotive Partner.
The two brands, which are recognised for their excellence in their respective sectors, are bound by shared values, such as passion, style, an appetite for a challenge, pushing oneself and going beyond natural confines. The two parties are also committed to the idea that sustainability is a key strategic asset both in terms of business and the relationship with the environment and society, with a particular duty of care towards the youngest generations.
The objective of the partnership is to embark on a journey of development, which leans towards the promotion of sustainable transportation at the Club and in society, in such a way as to raise greater awareness on key themes such as reducing one’s carbon footprint and the importance of a circular approach to business.
With its BMW SpecialMente project, which began in 2014 but includes initiatives that kicked off in 2003, BMW Italia has, furthermore, long been committed to generating value for society and supporting projects that promote inclusion, integration and environmental and social sustainability. AC Milan shares in this commitment; the Club has always sought to share the positive values of sport, with concrete action laid out by its RespAct Manifesto and projects run by Fondazione Milan, the Rossoneri’s public charity that recently celebrated the 20th anniversary of its founding.
These two worlds came together for the first time for the BMW in Tour project, which was born from an idea put forward by the Italian Association of BMW Dealerships (A.C.I.B.) and pitched at Casa Milan in April. The project was carried out in eleven stages, in which athletes with disabilities, employees and volunteers played exciting football matches. The final, which will pit the Official BMW Dealerships XI against Serie A’s Official Insuperabili First Team, will be hosted by the Rossoneri at the PUMA House of Football in September.
In the years to come, AC Milan and BMW will keep working together in order to create a series of joint events and initiatives, the aim of which is to connect and excite sport, cars, sustainability and lifestyle enthusiasts.
AC Milan President Paolo Scaroni said: “We’re pleased to be able to continue the journey we’ve been on with an important partner in BMW, with which we share a vision, values and a pioneering, future-orientated approach, which has driven innovation in both of our respective sectors in recent years. Furthermore, we are proud to be able to work with a partner that fully shares our commitment to social topics, which are central to our way of doing business. This allows us to further bolster a relationship that, in the space of two years, has given rise to a vast array of initiatives and opportunities. We’re proud to be able to walk side-by-side with BMW in a show of passion, innovation, style and sustainability.”
Massimiliano Di Silvestre, President and CEO of BMW Italia S.p.A said: “We’re really proud of our partnership with AC Milan and this renewal is a natural consequence of all the hard work we’ve done together throughout the last two seasons. From our initial handover of the cars to the players to the creation of a special livery for the BMW i4 on the occasion of the presentation of the team's fourth jersey, to the launch of the new BMW XM, previewed nationally at Milanello with the entire team, and, of course, the nineteenth Scudetto. I also can’t forget the meetings with the BMW AG board, the social inclusion projects with our dealerships and the Insuperabili ONLUS and the incredible evening with all of AC Milan’s partners that was hosted at our House of BMW on Via Monte Napoleone, with the seven Champions League trophies exclusively on display!”
“We’re not only united by a passion for competition and the constant search for betterment,” Di Silvestre continued, “but also by 360° sustainability, in terms of business, environmental impact and society. We’re both committed to doing our bit, and we will continue to do so together for the next two seasons.”
Casper Stylsvig, AC Milan’s Chief Revenue Officer, added: “Much like our Club, which connects and excites over 500 million supporters throughout the world, BMW is one of the most recognisable brands worldwide, and extends beyond the automotive sector. It is through partnerships such as this one that we are able to aspire to the appreciation of values for our brands on a global level, benefiting from strengths, knowledge and one another’s competencies.”
