AC Milan and PUMA unveiled the new shirt for the 2023/2024 season this morning, created with the collaboration of PLEASURES, a Californian streetwear brand based in Los Angeles. The two versions of the kit were revealed yesterday in Milan during an exclusive event in collaboration with Slam Jam, where Milan players, VIPs, and media had the opportunity to see the shirts for the first time. Simultaneously, the kits were also unveiled in Los Angeles through a guerrilla posting activity. Among the Rossoneri players present at last night's Milan event was Olivier Giroud, PUMA guest, who commented on the new fourth kit.
Here are the Frenchman's words as relayed by Milan News:
"I'm excited to wear this beautiful kit on the field. It's unlike anything I've seen before, with two versions that can be used by both goalkeepers and players. This demonstrates the creativity and innovation of AC Milan, PUMA, and PLEASURES, who have created a kit with cutting-edge design and a surprising concept that truly captures the essence of Milan's legacy and ambition."
